Ram Announces Two New 2015 Ram 1500 Sport Models - PickupTrucks.com

Just seeing the regular grill after all the Laramie action makes it look right. I guess I'm ok with having the ugly grill and the too big RAM on the tailgate on the Laramie only. But don't ditch the normal grill boys. Now, Sergio, time to put the Truck division on a quest for weight savings, and I'm not talking about full aluminum frames and what not. There are a lot of HD fans out there that are more passionate about their bikes than their trucks so if these guys are going to spend big money for a HD they can afford this truck. They spend on what they want cause they think they are going to die tomorrow and not going to get a chance to enjoy it. So when they are on that death bed they die with a smile on their face cause they enjoyed life to the fullest. Ram was smart to go after that money. @gom--Trucks were the cheapest vehicles to make back when rear wheel drive V-8 powered cars ruled. Trucks and cars use to share frames, power trains, components, etc and now cars are mostly front wheel drive with 4 cylinder engines. Trucks today are much more specialized and it is hard to buy a truck without most of the extras. Trucks have become the big profit makers where in the past they were not as profitable. I do see where trucks have reached the point where they have become so expensive that they are more of a luxury vehicle. Source: news.pickuptrucks.com