Dodge To Invade Australia, Take Advantage Of The Holden Opportunity - GM Authority (blog)
But, with the news of local manufacturing coming to an end in 2017 , the beloved Zeta-based Holden performance sedans and their variants head to an early grave. That’s where Dodge is conjuring its invasion. Much like how former Pontiac customers have flocked to the brand , Dodge sees a wide-open market for customers missing out on their stonkin’ V8-powered vehicles. “Right now, it’s just a matter of… can we get on board with the next generation of Dodge, or can we do it before then. On a ‘going forward’ basis, I think there’s some other products that Dodge will be contemplating, that we’d like to be part of as well,” he remarked. Dodge has been given the green light within FCA to become the company’s go-to performance brand, something that should go over well with Australian customers as they yearn for replacements to their Commodores and Falcons. It sounds like come a next-generation Charger/Challenger duo, due around 2018 just in time for Aussie auto manufacturing’s death, Oz will be hit with very tempting propositions from the brand. “From a performance standpoint, it would definitely be exciting for Dodge. The current Charger in North America would fill a void here that would… look, Holden and Ford aren’t completely vacating the performance segment, they’re just not. Source: gmauthority.com
