Audi invokes Bob Dylan 'plugging in' to promote A3 e-tron [Video] - LeftLane News
The German automaker sponsored the recent 2015 Newport Folk Festival, the same venue where Dylan shocked the crowd 50 years ago when he plugged in an electric Fender Stratocaster. "As the documentary-style video portrays, at the instant Dylan plugged in and fired up his electric guitar, some of the Newport crowd booed the game-changing decision," Audi said in a statement. Audi isn't the first automaker to 'plug in,' however the promotion hints at the company's expectations for an electrified automotive industry. Source: www.leftlanenews.com
