Is ALPINA B7 substituting a potential BMW M7? - BMWBLOG (blog)

All of BMW’s latest and greatest luxury technology debuts in the 7, so wouldn’t it make sense that an M7 be what M uses to debut its newest performance technology. According to BMW’s Director of Product Planning, Paul Farraiolo , “The ‘M’ adds sort of a track-element to that, and I don’t know if there’s a lot of demand for the 7 Series on the track. This is an odd statement to me, as there are M versions of the X5 and X6 SUV , which despite what BMW might say, are no more track cars than a 7 Series is. An M7 with the same 556 hp, 4. 4 liter V8 in every other M car, tauter suspension, bigger... BMW has all of the pieces, the current 5 Series and M5 are built using the current 7 Series’ platform. So it’s not that BMW is incapable of making one, it just seems like the folks in Munich don’t see a market for one. The B7 is great, but maybe that’s why BMW won’t make an M7. What would they do to make an M7 that Alpina hasn’t already done with the B7, besides make the suspension stiffer, which no customer would want. READ: ALPINA B7 Test Drive And of course BMW won’t say that and truth is that there might be a back story that we don’t know about. So instead they’re going to say there isn’t a market for a more track-focused 7 Series, when Mercedes, Audi, Jaguar, and BMW’s own X5M and X6 M prove that. Source: www.bmwblog.com