Carmakers' love for alphanumeric brand names - Economic Times

It may not work for your kids, but, when naming cars, automakers are veering around to believe that alphanumeric badges — more akin to licence plate numbers — have their merits. Some of the reasons for this trend gaining ground, if carmakers are to be believed, is that letters and numbers are easier to secure from a legal standpoint, a mix of letters and numbers transcends cultural barriers — and, of course, the best... More, letters and numbers can also serve as a buying cue, telling the consumer where a model ranks in the price continuum or its category. Source: economictimes.indiatimes.com