2011 BMW 740i - CNET
For the 7 series in 2011, BMW took the relatively easy step of installing an engine previously used in the 335i and 535i. Being BMW's flagship sedan, this new model steps up to a 740i nameplate. As for body, suspension, and cabin tech, the car is nearly identical to its heftier siblings, the 750i and the 760i. The car features the same sophisticated, European design, with a gracefully curved roof and longish nose. Of course, the grille features the traditional BMW design, while the headlight casings integrate LED turn signals. The cabin of the 2011 BMW 740i, a large sedan, is easy to get into, while the trunk affords plenty of cargo room. This car represents BMW luxury. But that is about as far as BMW is willing to go with freebies--even iPod integration is optional in the 740i. Particularly amusing was the $650 ceramic button option included in the car delivered to CNET. BMW is apparently willing to let people buy a 7-series with ugly plastic buttons, which could impact people's perception of the brand's luxury and quality. In addition to the route outlined on the map, BMW puts turn directions. Source: www.cnet.com
