BMW Launches New 7-Series - Hollywood Reporter
BMW took the wraps off the new 7-series on Wednesday, the first major redesign of its flagship sedan since 2009 and a badly needed reboot as surging tech innovations, from electric power trains to semi-autonomous piloting features, increasingly... A 740e plug-in hybrid model will be available in 2016. First introduced to the U. S. in 1978, the 7-series throughout its history has been an early adopter of transformative technologies such as antilock brakes and automatic stability control and... But sales of the 7 in the U. S. have slid in recent years as the A8 and S550 received overhauls, while Tesla seized the technological and status high ground that Mercedes, BMW and Audi once had largely to themselves. Sales of the 7-series fell from 12,253 in 2010 to 9,744 last year, although BMW's overall sales in 2014 were the best in its history and the 7 logged a 55 percent year-over-year increase in May. The high profit margins of luxury sedans and surging demand in China for cars large enough to be chauffeur-driven make the 7-series crucial for BMW. Source: www.hollywoodreporter.com
