What You Need To Know About Online Video Platforms - TechCrunch
On this 10th anniversary of the first video being uploaded to YouTube, it’s important to look at how the online video industry has changed in the last two years — because the changes have been as significant as those that started 10 years ago. A variety of online video platforms clamored for your attention in 2005, including Apple’s iTunes, Blip, Dailymotion, Metacafe, Myspace and even Google’s own video service. In January of 2010, Comscore found that Google’s video efforts (primarily YouTube) were reaching nearly three times as many users as the next biggest video destination, Yahoo. Things stayed relatively the same until about two years ago, when a variety of new platforms started to creep up the rankings. In March of 2014 — the last month Comscore released raw video figures (as compared to U. S. unique users) — Facebook was delivering more than 40 percent of YouTube’s raw video volume, to an audience that was 57 percent of YouTube’s total unique... Those numbers are notable, because Comscore today only releases data based on desktop views, despite the fact that Facebook claims 65 percent of its video views are mobile , compared to 50 percent for YouTube. It’s still the biggest online video platform by far. In 2005, most online video platforms were relatively homogenous — they all looked and acted the same. Source: techcrunch.com
