Buick drops Regal price to reignite brand's US sales - Los Angeles Times
While the price of the lowest trim model remains the same, the sticker for the 2016 Regal GS, the fanciest model, drops to $34,990, about $3,300 lower than the 2015 model. Prices for other versions fall $1,000 to $2,500. “We have to take a step back and make sure we have the basics right,” Duncan Aldred, who heads the Buick brand in the U. S. , told The Times. Buick sales have dropped more than 6% through the first half of this year even though the overall auto market in the U. S. is up more than 4%. The Regal is leading the charge downhill. The seven-passenger Enclave has lost almost 7%, but with sales of 28,070, it is still Buick’s second-best performer. Buick’s sole success is the sub-compact Encore crossover. Sales are up 29% to 30,142. “Buick is better known for passenger vehicles, and this shift toward SUVs has left them down,” said Jessica Caldwell, an analyst with auto information company Edmunds. What Buick really needs is a compact crossover that fits between its Enclave and Encore, she said. Buick, however, has time to make pricing adjustments. Source: www.latimes.com
