Buick Rips Off its Own Press Release to Capitalize on Erika Buzz - The News Wheel
In the midst of Winter Storm Juno, Buick put forth a press release extolling the virtues of its AWD-equipped vehicles and promising that they make driving around in the winter “more bearable. ” Ostensibly, Buick took advantage of a buzzworthy storm to tout StabiliTrak, AWD, IntelliLink with OnStar 4G LTE, and heated steering wheels, a move that is so incredibly tone-deaf and transparent that the automaker had no choice but to do it... For the past week, the buzzworthy storm of note has been Tropical Storm Erika. The name of the storm and the season in which it occurs are just about all that’s changed in Buick’s approach to using a potentially catastrophic natural disaster as a vehicle for marketing the new features in its vehicles. While vehicle technologies can neither prevent clippers nor replenish empty bread shelves, Buick confidently forecasts they’ll help make getting around more bearable:. Buick is confident that it’ll be more bearable to get around in a flood if you’re driving a Buick. Worth noting: on the same day that this press release dropped, Erika caused landslides and flooding in Dominica that resulted in hundreds of destroyed homes and no fewer than 20 deaths, but hey, do they even buy Buicks there anyway. Source: thenewswheel.com
