Can you get 190000 people thinking about CR? - CRO (Corporate Responsibility Officer)
” One exec facing up to the challenges of employee engagement in the context of sustainability is James DeLuca, executive vice president of manufacturing, General Motors. He spoke at the Greenbiz Forum, Scottsdale, AZ, earlier this year, and articulated GM’s employee-engagement strategy. Here are the take-home steps other companies can consider emulating: “Sustainability has to start at the top of the organization – so the Board, the CEO, the executive leadership team – need to define it as a priority,” said DeLuca. “Our CEO, Mary Barra says our customers care about more than just the cars. They care about how we produce them, they care about what they’re made of, and they care about how we interface with the environment – so [sustainability] certainly starts there. ” “We start at the top, so when we talk about the sustainability journey and why we do it – we don’t say we do it because it’s the right thing to do,” said DeLuca. “We say we do it because it impacts top-line growth, it impacts bottom line results, and it impacts risk. So, we think it’s very, very important for those reasons. Anecdotal evidence is often derided, often to the point of dismissing an individual’s personal experiences and ability to know. Source: www.thecro.com
