$75000 Cadillac ELR Coupe Price Was 'Overestimate', Chief Marketer Says - Green Car Reports
The Cadillac Converj concept, a range-extended electric coupe design, debuted to favorable reviews in January 2009. That was pretty much the last time much went right for the car, which went on sale in December 2013 as the 2014 Cadillac ELR. DON'T MISS: 2016 Cadillac ELR: More Performance, More Range, Lower Price. "The MSRP was, indeed, a mouthful," Ellinghaus told Bloomberg, claiming GM's luxury brand had "overestimated" the degree to which potential buyers would realize how many features came standard on the ELR. While the ELR indeed had many standard features, including leather upholstery and a 10-speaker Bose stereo system, it was both the smallest car that Cadillac sold and the least powerful. ALSO SEE: 2014 Cadillac ELR: $75K Electric Coupe Gets Five-Figure Discounts, Already (Jul 2014). While GM has never confirmed it, industry sources told Green Car Reports that the price was a direct mandate from then-CEO Dan Akerson, who wanted the... Fewer than 2,000 ELRs have been sold since the car went on sale more than a year ago, and dealers are now offering remaining 2014 models at prices below $50,000. The 2016 Cadillac ELR--there. Source: www.greencarreports.com
