Reviving the Ranger will get Ford back to action - Venture Capital Post
(Credit: MoneyTimes) A Ford New Ranger is displayed in The 23rd Indonesia International Motor Show (IIMS) at JI EXPO Kemayoran on August 19, 2015 in Jakarta, Indonesia. Ford Motors is planning to return to the midsize pickup truck market with a new-generation revival of its Ranger nameplate. Since it sold the last Ranger in 2012, Ford (F) has insisted that it saw no future - more pointedly, no profit - in selling pickups smaller than its full-size F-150, which has been the nation's best-selling vehicle for more than three decades. That was before when the prices of the gasoline declined, post-recession buyers again looking for pickups and what hurts is that rival General Motors (GM) is lucky enough with the right timing of returning to the market with its own new line of... So far this year, the new Colorado sells about as well as the Chevrolet Camaro and Chevrolet Tahoe and according to GM, is America's fastest-selling pick-up, with a "days to turn" of just 16 days. Source: www.vcpost.com
