Cruze sales drop by 37 percent in August - Youngstown Vindicator
Several factors could have led to the double-digit percentage decrease in sales for the Lordstown-built Chevrolet Cruze last month. General Motors reported Tuesday the Cruze had 14,661 sales compared with 23,435 last August, which included an extra sales day and Labor Day weekend sales. The Cruze, in the fifth year of its life cycle, will have a fresh redesign on the sales floor come 2016, but for now it faces tough competition from compact cars and larger vehicles. GM also has pulled back on its fleet sales while focusing on sales to individual customers, which could have impacted Cruze sales this time around, analysts said. He thinks GM will come up with a great marketing strategy to get customers thinking about the all-new, next-generation Cruze and its long list of new features before it comes out. “I think as far as competition goes, our vehicles are at the top of the competition,” Morales said of the Cruze and other GM vehicles. The Cruze, GM’s best-selling car, still has yearly sales higher than the Chevrolet Malibu and Impala. The Cruze has had 163,938 sales so far this year compared with 189,699 sales at this point last year. In comparison, the Chevrolet Equinox, a hot-selling crossover, has had 192,505 sales so far this year compared with 167,539 sales between January and August last year. Source: www.vindy.com
