Toyota Has Full-Size Truck Envy - Investorplace.com
More specifically, we love American-made, full-size, gas-guzzling, eight-cylinder, diesel, high-torque pickup trucks designed to get down in the dirt and work as hard as we do. How much do we love our American-made, full-size pickups. For example, in July, General Motors ( GM ) sold more than 60,000 units, or 44% more full-size pickups than it did in July 2012. The bulk of GM’s truck gains came from the redesigned 2014 Chevrolet Silverado and GMC Sierra models. Rival Ford ( F ) reported sales of its best-selling F-Series pickup trucks rose 22. 6% in July to 60,449 units. Pseudo-American brand Chrysler — I say “pseudo” because it’s currently a division of Italy’s Fiat ( FIATY ) — also saw a big rise in truck sales, with its full-size Dodge Ram pickup sales surging 31% during the month to just over 31,000 vehicles. Together, the Big 3 American truck-makers dominate the full-size pickup market, and they account for more than 90% of all U. S. sales. Now, with a huge market like this, it’s no surprise that Toyota Motors ( TM ) would have a little full-size truck envy. That’s why some years ago (beginning with the 2007 model year) the company introduced the full-size Toyota Tundra pickup. The Tundra is a big, manly vehicle designed to stand up head-to-head with Chevy Silverado, Ford F-Series and Dodge Ram. Source: investorplace.com
