Looking back as Chrysler turns 90 - Independent Online

Detroit - This year celebrates the 90th anniversary of Chrysler, an American brand that has survived near-bankruptcy to become the world’s seventh-largest automaker. Founded in 1925 by Walter P. Chrysler and headquartered in Auburn Hills, Michigan, Chrysler is one of the “big three” American brands and became a subsidiary of Fiat in 2014 after emerging from the automotive industry crisis of 2008-2010. Now... 1925 – Chrysler Corporation is founded by Walter Chrysler out of what remained of the Maxwell Motor Company. 1928 – Acquires the Fargo truck company and the Dodge Brothers Company and begins selling vehicles under those brands. 1966 – The Dodge Charger mid-sized car is introduced, later spawning a fire-breathing 330km/h Daytona version for Nascar racing. 1970s – After expanding into Europe a decade earlier, a number of factors including the 1973 oil crisis impact Chrysler’s sales and, on the verge of bankruptcy, forces its retreat from. Source: www.iol.co.za