2013 Ram 3500 Laramie Longhorn Crew Cab 4×4 — a posh, if pricey hauler. - San Francisco Chronicle (blog)
In fact, we’re talking about the truck we tested recently, a behemoth of a rig, weighing three-plus tons, with a name to go with it – the Ram 3500 Laramie Longhorn Crew Cab 4×4. And with that brand, that summoning up of the ranchlands of Wyoming,... It’s the age of the super-luxo truck, and with the super-luxo truck comes the super-luxo price (in the case of our Ram 3500, it was $67,835, which included the longhorn steer emblems, etched into the leather seats, and the $7,795 optional Cummins... ) Lest anyone think that gussying up a pickup truck is akin to putting lipstick on a pig, figures provided by Ram show that sales of their luxury trucks have increased anywhere from 14 percent to 50 percent from 2007 to 2012, depending on the... ( A note on branding: these trucks are what we have known for decades as Dodge trucks. Four years ago, however, Chrysler Group LLC decided to split off the Ram name into its own stand-alone brand and leave the Dodge moniker to Dodge cars. So Chrysler insists that the truck is a Ram. Not Dodge Ram, much as. Source: blog.sfgate.com
