Ram won't build a new Dakota, but we'd prefer a Jeep pickup truck anyway - Digital Trends
While small trucks of yore achieved great fuel economy because they were, err, small, newer models are actually pretty big vehicles. However, adding a diesel or incorporating other fuel-saving technologies edges prices too close to full-size rigs for Ram’s taste. Earlier this year, Jeep CEO Mike Manly discussed the possibility of a Wrangler pickup , saying it would fit well into the brand’s lineup. It’s also unclear whether FCA bosses would tolerate Jeep building a pickup, which is is supposed to be the sole purview of Ram. The next-generation Wrangler is expected to feature significant fuel economy improvements, which could make meeting any corporate truck targets easier. Plus, it’s a cool vehicle that fans have been waiting to see for years, and one that would fit perfectly into the “lifestyle vehicle” image many modern truck buyers have. Source: www.digitaltrends.com
